Crystal Lee

It’s a little bit metal

Bronze Clio

Travelling to the Yukon in the winter feels unapproachable – way too cold with not a lot to do. So we leaned into the idea that visiting in the winter months is a "little bit metal".

We recorded a full length metal track with lyrics that highlighted all the activities, and released it on Spotify and radio – we also shot a music video in the middle of a frozen lake. To top it off we recreated posters that mimicked metal band artwork, creating festival itineraries and temporary tattoos.

(The credits for this are long but special shoutout to our production partners at GBP and also the band Mob Machine for the song!)